Author Archives: Sweeney Mae - Marketing and Events Expert

WHAT IS OMNI-CHANNEL MARKETING?

This is why I fell in love with Marketing. Marketing is never boring! It is the epitome of the cliche: “The only thing that’s constant is change”.  It seemed like it was just yesterday when the internet changed the way we communicated. Now, it has totally changed the way we transact. Then, social media emergedContinue reading “WHAT IS OMNI-CHANNEL MARKETING?”

5 IDEAS TO CREATE CONTENT FOR YOUR SOCIAL MEDIA

If you are like most newbies on social media, you probably feel lost and need direction on what kinds of topics to post on your page to engage your followers or friends. The trick is to share genuine thoughts…. thought provoking, if possible. Here are 5 ideas to get you started: 1. Pay attention toContinue reading “5 IDEAS TO CREATE CONTENT FOR YOUR SOCIAL MEDIA”

Social Media Statistics and The Top 5 Musts in Managing it!

I found this website/image as I was searching for the most current statistics for various social media channels. As a Marketing Professional and social media marketing coach, this image is a powerful tool to explain to my entrepreneur friends and network the power of social media. Another powerful statistics would also be the amount of timeContinue reading “Social Media Statistics and The Top 5 Musts in Managing it!”

Why Some Businesses Fail In Marketing

From my personal years of experience, I have noticed two types of business owners. One who gives up after the first try or one who doesn’t. The tricky thing about marketing (advertising, promotions, social media) is that there isn’t one general way to do it right. Everything is dependent on something different. Just because aContinue reading “Why Some Businesses Fail In Marketing”

BEYONCE’S new thing on Instagram

Everyone is crazy about Beyonce’s new “thing” on Instagram called moving photos. It’s not enough that we take videos, now we take burst photos and use an app to make them look like a video. BUT it is an upcoming trend and soon you’ll see more celebrities indulging. I must admit it’s fun and eyeContinue reading “BEYONCE’S new thing on Instagram”

10 Mistakes Vendors Make

When producing and organizing an event with vendors, I often see the same mistakes vendors make that prevents them from making the most of any event they participate in. The vendors that are happy with their results are the ones who have managed to avoid most, if not all of the listed mistakes below. TheContinue reading “10 Mistakes Vendors Make”

Is technology going too far?

So you’ve got a smart phone, a tablet/iPad, a Laptop, smart TV, and a smart Watch? It’s fun and convenient to have all of these technology as tools to communicate. Lucky for Marketing Professionals, it has now become easier than ever to quantify everything. If you have a facebook page you can advertise to yourContinue reading “Is technology going too far?”

How to make buyers THINK that they’re destined to buy your product

Advertising is getting more and more convenient for Marketers! The smart technology is making it very easy for companies to invest marketing dollars more wisely than before. Small to medium business often times shy away from advertising and marketing plans but I assure you that it is so easy to get exactly what you wantContinue reading “How to make buyers THINK that they’re destined to buy your product”

CREATIVE MINDS BELIEVE IN GREY AREAS

I usually blog about business, marketing, and events. Seldom will I share sentimental thoughts but I think this one can also be relative to all walks of life, not just in love. My comment was derived from the post realization that this video is a perfect example of believing in “grey areas.” You shouldn’t giveContinue reading “CREATIVE MINDS BELIEVE IN GREY AREAS”