Advertising is getting more and more convenient for Marketers! The smart technology is making it very easy for companies to invest marketing dollars more wisely than before. Small to medium business often times shy away from advertising and marketing plans but I assure you that it is so easy to get exactly what you want for more bang for your buck!
Take for example, behavioral based advertising. Several agencies (i.e. newspaper companies with online presence, online advertising companies, etc) are able to offer online advertising that utilizes browser’s cookies and caches. Your ads can be targeted to a specific audience with your requested criteria.
Let’s say for example, that you are a Los Angeles based swimwear boutique with an online shopping cart. You can request that your ads appear on the screens of those who have recently visited your website along with Nordstrom’s swimwear pages, Tommy Bahama, Expedia beach vacations, and Cruise vacations who are within your targeted region (targeted by zip codes, cities, or distance). The next time internet browsers go to a page where there are ad spaces, there’s a chance that your ad will appear.
In the consumer’s point of view, it is not by coincidence that the product you were just researching about happens to show up on the corner of another website you are visit. It is not serendipity that the Jimmy Choo shoes you were looking at showed up on the ad spaces when you logged on facebook. The truth is, your online behavior is being tracked and marketers can finally get a decent ROI with an ad that can be tracked and analyzed.
Needless to say, I am no longer in the market for print advertising.