So you’ve got a smart phone, a tablet/iPad, a Laptop, smart TV, and a smart Watch? It’s fun and convenient to have all of these technology as tools to communicate. Lucky for Marketing Professionals, it has now become easier than ever to quantify everything.
If you have a facebook page you can advertise to your select target market and receive analytics report. Mass e-mails provide a click-through report, and targeted ads now calculate CPMs (Cost Per Thousand (clicks)).
So here’s the kicker, market researchers are using your cell phones and WiFi connection to determine foot traffic. If you are in a theme park, for example, marketers can find out where you parked, what entrance you used, what rides you stood in line for, what rides you skipped, how much time you spent in the retail stores or the food court, and finally, if you are a return customer. Isn’t that amazing?
Oh wait, there’s more! The (example) theme park, can also track if you drove by their location and went to another theme park instead. Talk about “Big Brother?!?” – almost!
I notice so many people are against being “tracked” but unfortunately, because these tracking systems technically cannot access personal information, they are able to keep tracking. With that said, is technology going too far?