Is technology going too far?

20243580_lSo you’ve got a smart phone, a tablet/iPad, a Laptop, smart TV, and a smart Watch? It’s fun and convenient to have all of these technology as tools to communicate. Lucky for Marketing Professionals, it has now become easier than ever to quantify everything.

If you have a facebook page you can advertise to your select target market and receive analytics report. Mass e-mails provide a click-through report, and targeted ads now calculate CPMs (Cost Per Thousand (clicks)).

So here’s the kicker, market researchers are using your cell phones and WiFi connection to determine foot traffic. If you are in a theme park, for example, marketers can find out where you parked, what entrance you used, what rides you stood in line for, what rides you skipped, how much time you spent in the retail stores or the food court, and finally, if you are a return customer. Isn’t that amazing?

Oh wait, there’s more! The (example) theme park, can also track if you drove by their location and went to another theme park instead. Talk about “Big Brother?!?” – almost!

I notice so many people are against being “tracked” but unfortunately, because these tracking systems technically cannot access personal information, they are able to keep tracking. With that said, is technology going too far?

Published by Sweeney Mae - Marketing and Events Expert

Sweeney Mae is an award-winning Marketing Professional who has organized thousands of events and has collaborated with hundreds of organizations in the last 10 years of her career. She has worked with some of the great movers and shakers in the industry: Bill Walsh, America's Business Expert; Jarvee Hutcherson, Founder of Multicultural Motion Pictures Association; Max Amini, Actor and Comedian; Apl de Ap with the Black Eyed Peas and many more! Some of the organizations she's worked with includes: The American Cancer Society, American Heart Association, YMCA, Boys and Girls Club, NBA All Stars and more! She's passionate about helping start ups and small business owners in improving their marketing skills and strategy.

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