I found this website/image as I was searching for the most current statistics for various social media channels.
As a Marketing Professional and social media marketing coach, this image is a powerful tool to explain to my entrepreneur friends and network the power of social media. Another powerful statistics would also be the amount of time people spend on pc vs. mobile on all the channels listed below.
Small Business owners often shy away from learning the basics of social media. It can be intimidating to say the least for most people over the age of 40. In the last three years or so, social media has become a huge part of business success in driving more traffic to websites and simply increasing brand publicity. When done effectively, social media can definitely boost sales, brand loyalty, and as well as cut down on advertising costs.
Yes, channels like Facebook have been more strategic with their “Pay to Play” promotional opportunities but reality remains that social media is still a much bigger bang for your buck when advertising. The biggest draw is the ability to analyze the results of the ad. Facebook offers a very comprehensive analytical function for businesses, which makes it easier to measure ROMI (Return on Marketing Investment).
Needless to say, your strategy for choosing a social media channel shouldn’t be based on the amount of users. It should be based on your target market and your effectiveness. If your target market plays evenly between facebook, instagram, twitter, and google+, you’ll have to choose which ones you are more comfortable and effective. No use of spreading yourself too thin if you cannot manage your channels. Managing it means having enough time to do these five simple things:
1. Create content consistently
2. Engage with followers
3. Analyze Data
4. Pay to play consistently
5. Convert followers to loyal customers