3 SURE FIRE SIGNS THAT YOU ARE READY TO START YOUR BUSINESS

Starting a business is the new black. It seems that there are one too many ENTREPRENEURS nowadays. Starting a business is sexy, to say the least. Being an entrepreneur means you are creative, you think well under pressure, you take risks, and most especially, you take ownership. There are plenty of small business owners whoContinue reading "3 SURE FIRE SIGNS THAT YOU ARE READY TO START YOUR BUSINESS"

3 WAYS TO INCREASE HOLIDAY SALES AT THE LAST MINUTE!

If you are a small business owner and don't have any holiday sales promo or campaign then you are definitely behind! But don't fret, I have a few last minute ideas that you can personalize and make your own but you must act FAST! 1. CREATE LOST LEADERS - simple but easier said than done. There areContinue reading "3 WAYS TO INCREASE HOLIDAY SALES AT THE LAST MINUTE!"

Bill O’ Reilly and John Stewart shouted about “white privilege” – was this a stunt?

So, this video of Bill and John (yes, we are on first name basis) has gone viral because these two older white men discussed and argued about white privilege on national TV. Now, I don't have a long blog about this but I simply want to pose the question: Where they sincerely indifferent or wasContinue reading "Bill O’ Reilly and John Stewart shouted about “white privilege” – was this a stunt?"

The Ice Bucket Challenge is Brilliant! This is how it started…

I honestly wish I thought of this first! How else can you get J.LO, Chris Brown, Tyrese, Bill Gates, Tyler Perry, Oprah, a whole football team, Lebron James, and many more to buy into your charitable efforts? This is one of the most brilliant marketing strategies and the ALS foundation didn't even come up withContinue reading "The Ice Bucket Challenge is Brilliant! This is how it started…"

MY HORROR STORY WITH PAYPAL (Lesson Learned)

I have been using Paypal for a few years now. First as a buyer and now, as a business owner. Let me preface this by saying that Paypal was not the only one to blame but if they keep allowing this to happen, then there is no hope for small business owners who provide services versus products.

5 TIPS FOR POST EVENT MARKETING STRATEGY

5 TIPS FOR POST EVENT MARKETING STRATEGY Post event marketing is just as important as ticket sales, advertisement, promotions and more. Why? Because your post event marketing strategy will determine the success of your next event. A strong post event marketing strategy can set the tone for the next event by re kindling your guest's experienceContinue reading "5 TIPS FOR POST EVENT MARKETING STRATEGY"

CANCER SURVIVORS AND CAREGIVERS ON THE RUNWAY

The 2014 Survivor's Fashion Show was officially a success and the number one relief is the fact that we actually raised money on our very first Survivor's Fashion Show. We promised to deliver an inspiring show and we are so happy that it was accomplished. Something special happens when you learn about another person's struggle andContinue reading "CANCER SURVIVORS AND CAREGIVERS ON THE RUNWAY"

The Biggest Event in my Career So far: The Survivor’s Fashion Show

I've done plenty of big events but this, Survivor's Fashion Show, is one that I hold close to my heart! Not only because my father passed away with Lung Cancer and I felt the need to do something annually to honor him and help build a community of survivors or anyone affected by cancer butContinue reading "The Biggest Event in my Career So far: The Survivor’s Fashion Show"