The Ice Bucket Challenge is Brilliant! This is how it started…

Iggy doing the #ALSICEBUCKETCHALLENGEI honestly wish I thought of this first!

How else can you get J.LO, Chris Brown, Tyrese, Bill Gates, Tyler Perry, Oprah, a whole football team, Lebron James, and many more to buy into your charitable efforts?

This is one of the most brilliant marketing strategies and the ALS foundation didn’t even come up with it!

The ALS Ice Bucket Challenge has quickly gone from a fundraising campaign to a viral Internet sensation, raising $15.6 million so far for the ALS Association to research Lou Gehrig’s disease.

But how did a campaign that has drawn in celebrities from Oprah and LeBron James to Bill Gates and Mark Zuckerberg actually start?

Chris Kennedy, a golfer in Sarasota, Fla., was nominated by a friendto participate in the Ice Bucket Challenge, which at the time, had nothing to do with ALS. The campaign was not tied to any specific charity, and participants would select a charity of their choice for donations. Kennedy’s friend had selected a charity that benefits a young child with cancer in the area. Kennedy, passing the challenge along, then selected ALS because a relative is suffering from the disease. Kennedy nominated his wife’s cousin Jeanette Senerchia, whose husband Anthony is the one suffering from ALS. Kennedy posted this video on July 15—what appears to be the first instance in which the Ice Bucket Challenge and ALS were linked. To read more, click here: 

So how can something something this brilliant not planned? Mainly because we are all suckers for the Social Media and the word “challenge.” Yes, plenty of teens are into unproductive challenges but this one is actually for a good cause.

Here are five ways you can emulate the success of the ALS BUCKET CHALLENGE: 

1. Make it simple but extraordinary.

2.. Make it meaningful or charitable.

3. Make it fun.

4. Design it to be “shareable”

5. Create a hashtag.

You can view more celebs participating in the challenge, here

Published by Sweeney Mae - Marketing and Events Expert

Sweeney Mae is an award-winning Marketing Professional who has organized thousands of events and has collaborated with hundreds of organizations in the last 10 years of her career. She has worked with some of the great movers and shakers in the industry: Bill Walsh, America's Business Expert; Jarvee Hutcherson, Founder of Multicultural Motion Pictures Association; Max Amini, Actor and Comedian; Apl de Ap with the Black Eyed Peas and many more! Some of the organizations she's worked with includes: The American Cancer Society, American Heart Association, YMCA, Boys and Girls Club, NBA All Stars and more! She's passionate about helping start ups and small business owners in improving their marketing skills and strategy.

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