If you are a small business owner and don’t have any holiday sales promo or campaign then you are definitely behind! But don’t fret, I have a few last minute ideas that you can personalize and make your own but you must act FAST!
1. CREATE LOST LEADERS – simple but easier said than done. There are only a few days left before Christmas! If you don’t have a plan, then you must roll up your sleeves and start this last minute process by doing a little research. Who are the top players in your industry? What holiday gift deals are they offering? Start looking for examples online! Lucky for you, most things are now online.
A “lost leader” is a merchandise that you are willing to sell at or below cost just to get the people in the door! Offer it as a gift with purchase or a discounted purchase with purchase or a BOGO (Buy One Get One, free or half off). Whatever your offer is, make it a “too good to be true” promo AND offer it only at a limited time.
2. SUGGEST GIFT PACKAGE IDEAS – Have you heard of the term “out of site, out of mind?” Well, this also implies to retail. Shoppers are already very distracted, if you don’t feed them ideas for the perfect gift for him, her, or the kids, then you will be missing out on possible sales. Take some time to group complimentary items together and arrange it as a package deal.
3. OFFER REWARD POINTS – Reward customers who chose to buy from you. Allow your shoppers to redeem their points earned and encourage them to come and shop with you again after the holidays.