21 Killer Tips for Social Media Content

Social Media is one very intimidating aspect of marketing that technologically challenged entrepreneurs continue to find overwhelming. The truth is, Social Media does not need to be so technical to begin with. It should be more social as the name suggests. Think of Social Media as a way to let your customers “in” on how … Continue reading 21 Killer Tips for Social Media Content

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7 Deadly Sins in Marketing

Marketing is a very well established principle and one that has been practiced before it was even called that. If you think about it, the ancient world has definitely used advertising tactics when promoting a gladiator fight, a chariot race, or some royalty celebration. The similarities of entrepreneurs’ problems to another used to surprise me. … Continue reading 7 Deadly Sins in Marketing

HERCULES AND HIS MARKETING STRATEGY

After watching the latest movie about Hercules, I can't help but notice (right away) the importance of marketing that this movie focused on. The movie begins with his nephew telling what sounded like tall tales about Hercules and his victory against impossible opponents. Hercules' nephew, Lolaus, was definitely the PR person of their group. Lolaus was … Continue reading HERCULES AND HIS MARKETING STRATEGY