Vendor Spotlight: Cupcake Cuties Cupcakery

I am excited to launch the Vendor Spotlight of the month!

As an Event Planner, I rely heavily on my preferred vendors relationships. They make my life easier because I know what to expect from them.

Let’s take for example, Cupcake Cuties Cupcakery, a company started by Staci Adams and Jennifer Anderson.  Staci is a fellow Coug (Washington State University Alum) and when we ran into each other in LA, she showed me photos of their cupcakes and immediately, I ordered their picture cupcakes for a Birthday Party and they were a hit!

I recommend the picture cupcakes for special events because they add a personal touch. Cupcake Cuties Cupcakery can print photographs or logos on the cupcakes. Here are a few examples:

I sat down with Cupcake Cuties Cupcakery to ask them a few questions about their successes.

Events in the City: Tell us a little bit about you.

Vendor: Cupcake Cuties Cupcakery was founded in February 2011.  Jenn has been baking since she was 8 years old.  Cupcake Cuties Cupcakery  is just an extension of her talent.
Events in the City: What was your inspiration in creating this company?
Vendor: The inspiration behind starting Cupcake Cuties Cupcakery was Jenn’s amazing cakes and cupcakes.  All of our family and friends loved them.  I think pretty much every holiday and birthday there was a request for Jenn to make a cake.  When I graduated from Grad school Jenn surprised me with picture cupcakes.  They were a HUGE hit.  A few weeks later I was up late and it came to me that we should sell cupcakes.  I posted on facebook that we were selling cupcakes and tagged Jennifer in the post.  That was her first alert that we were going into business.  We knew we had something we sold about 72 cupcakes in 8 or 9 days for Valentines Day.
Events in the City: Tell us a quick story about how Common posted your cupcakes on Facebook?
Vendor: Common had a book signing for his book, One Day It’ll All Make Sense. I love Common so I showed up to the book signing with cupcakes with his book cover.  He was so excited and grateful for the gift.  He posted on Facebook and Twitter a picture of the cupcakes. He also said they were amazing and that the next city better bring it because LA is a hard act to follow.
Events in the City: What has been the greatest factor in your success thus far?
Vendor: The greatest factor in our success thus far has been God first and foremost, followed by our passion for our product and the trust we have in one another.
Events in the City: What are you hoping to accomplish next?
Vendor: We are hoping to continue to grow and spread the word about Cupcake Cuties Cupcakery.  We have been very involved in entertainment, we hope to continue to cater sets and industry parties.
Events in the City: Tell us and the other business owners that may be viewing this… how much time and money do you spend in Marketing and Promoting your company?
Vendor: This is hard to gauge.  We are a firm believer in Word of Mouth.  A good amount of our business is referrals.  We also sponsor a lot of events where we provide our cupcakes in exchange for promotion.  At times that is costly due to the cost to produce our picture cupcakes.  As far as time, I would say when we are not working or making cupcakes we are networking and posting on social networks.
Events in the City:  Lastly, If you’ve won 50,000, how will it change your business? What would you do differently or how would you spend the money?
Vendor: It would change our business drastically.  We would have the opportunity to put more money into marketing, hire a small staff and open up some type of location to enable point of sale purchases.  Right now we are solely cater and are online based.
Thank you Cupcake Cuties Cupcakery for sharing your story with us. I hope that other business owners find inspiration with your enthusiasm and motivation.

Published by Sweeney Mae - Marketing and Events Expert

Sweeney Mae is an award-winning Marketing Professional who has organized thousands of events and has collaborated with hundreds of organizations in the last 10 years of her career. She has worked with some of the great movers and shakers in the industry: Bill Walsh, America's Business Expert; Jarvee Hutcherson, Founder of Multicultural Motion Pictures Association; Max Amini, Actor and Comedian; Apl de Ap with the Black Eyed Peas and many more! Some of the organizations she's worked with includes: The American Cancer Society, American Heart Association, YMCA, Boys and Girls Club, NBA All Stars and more! She's passionate about helping start ups and small business owners in improving their marketing skills and strategy.

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