With the billions of people that occupy the world, it’s nearly impossible to invent or create something that doesn’t already exist.

But how can you thrive if you just end up doing the same things as others already have?

Well,  if you’re not creating a high tech equipment with millions in budget, then you simply are one of the small businesses thinking about starting something that already exist somewhere in the world. Luckily, they repeatedly teach us to not reinvent the wheel.

Learn how to take your idea, personalize it, create added values, concentrate on customer service and that should be good enough to get you noticed by your immediate market.

Here are some things to think about when trying something new:

1. Who is the best in your industry and what are their branding and promotional strategy. In other words, what is their reputation (check their reviews). How are people hearing about them? What’s their buzz?
2. Who will be your target market and in what area will you serve?
3. What price range will you fall under?
4. What can you offer your customers that will be an added value compared to your competitors?
5. Who is the worst in your industry and what are they doing wrong? What complaints are they receiving?
6. How can you be a celebrity in your local market?
7. What local community events can you participate in to start getting the word out about your product or services?
8. What city events can you donate products or services to so more small business owners and like-minded people can learn more about what you do?
9. How can you be socially responsible? How can you give back?
10. How will you measure the return of your investment?
11. How much time will you allocate for continuous education?
12. What other companies in your local market compliment your businesses and how can you work with them?
13. What events can you coordinate to attract more people to your business?
14. Create a campaign and keep it simple. People will most likely support a movement or campaign that provokes emotional connection.
15. Create social media excitement through contests.

Toms, after a successful shoes campaign, decided to extended their idea to include sunglasses that will help provide reading glasses or cataract surgery to people in the third world country.

There are endless social media choices: Instagram, Facebook, Twitter, etc… all have a universal goal of sharing statuses and pictures with friends via web but each of them offer something a little different from the other.

Reality shows have been reinvented over and over with the same idea but different cast. I won’t even try to get detailed with examples because there are too many… but I know you get my point.

I hope this motivates you to keep your creative juices flowing! Good Luck!

Other blogs to read about being original:
How To Be Original
How to Become a Creative Genius
If you want to be Original, Start from a Different Box

Published by Sweeney Mae - Marketing and Events Expert

Sweeney Mae is an award-winning Marketing Professional who has organized thousands of events and has collaborated with hundreds of organizations in the last 10 years of her career. She has worked with some of the great movers and shakers in the industry: Bill Walsh, America's Business Expert; Jarvee Hutcherson, Founder of Multicultural Motion Pictures Association; Max Amini, Actor and Comedian; Apl de Ap with the Black Eyed Peas and many more! Some of the organizations she's worked with includes: The American Cancer Society, American Heart Association, YMCA, Boys and Girls Club, NBA All Stars and more! She's passionate about helping start ups and small business owners in improving their marketing skills and strategy.

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