Example Vendor Fairs are as follows:
Bridal Fair; Health Fair; Holiday Village; Farmer’s Market; Beauty Event etc….
To be successful, here is a list of things you need to prepare or think about and options/ideas that might work for you:
- How will you collect new emails/contacts?
- Do a raffle and ask for emails on the raffle entry form.
- Buy a spinning wheel and have people fill out entry forms before they can spin the wheel.
- How will you attract people at your table?
- Giveaways are always attractive. There are plenty of online websites where you can order personalized giveaways: www.Branders.com; www.4imprint.com; www.GoUSA.com etc… compare prices and pick a good giveaway. Water bottles, T-shirts, lanyards, key chains, pins, pens, are the most popular.
- People seem to love spinning the wheel and the prices can be something simple: Candies, pens, water bottles, coupons etc.
- Host entertainment for kids: Face painting, arts and crafts, fake tattoos, etc. The parents will go where their kids can have fun.
- Purchase a professional table cloth especially if you’re planning to do vendor fairs more often. It helps to remember your company if you have a good presence. You can order a fitted table cloth for a 6ft table or 8ft table and get your logo embroidered. You can also order them online at http://www.michaelgroupinc.com; http://www.branders.com; etc…
- Purchase a 6 ft or 8 ft folding table for vendor fairs that will require for you to bring your own table.
- Optional: purchase a 10×10 tent with your logo printed on it. This will cost you around $1,000 but it’s worth it if you plan to do at least 4 outside vendor fairs per year. Here are some websites that sell tents: www.buyshade.com; www.canopymax.com; www.tradeshowplus.com etc… it will help you cut shipping cost if you find a local vendor.
- Buy branded T-shirts and print your logo, website, facebook page and twitter page. Make sure all your staff wears your shirts for more exposure.
- Prepare samples! People want to taste/try/smell your product before they buy it. If you’re a service provider, you can do 15-30 minutes consulting then make sure you give them your brochure and possibly a discount for first time clients.
- Give them a reason to come to your store. Give out coupons for their next visit to your store.
- Train your staff with excellent customer service skills. Stand outside of your booth. Sitting behind the table seems unfriendly and those that walk around and passing out samples/giveaways are more likely to win customers.
- Last but not the least, follow up –follow up – follow up!!! Email all the customers you met that day. If you know you’ll be too exhausted to do so afterwards, already assign a team that will make this happen for you.
If you follow these simple steps, I guarantee that you will make the most out of your event/vendor fair. Remember that customers will not approach you 75% of the time. You have to give them a reason to come to you or even talk to you.