Meet Filip, a Smartwatch for Young Kids – Great Way to Track your Kids

Forget a smartphone; does your younger child need a smartwatch?

The folks behind Filip think so, but the planned device is more of a take on a location and communications service for young children than it is about apps on the wrist. Still, there’s a relatively underserved market for wearable kids devices that provide the basics that a parent would want. And Filip is designed to be a device that young kids would want to wear: it’s rugged and splashproof.

Filip comes in four different colors and has a plain, almost toy-like look to it. But make no mistake, this little watch — yes, it tells time too — has some smarts.

Embedded GPS, Wi-Fi and GSM radios support location tracking and two-way phone calls between parent and tot. Parents can use their iOS(s aapl) or Android(s goog) phone to locate their kids wearing Filip. Plus, they can call their…