What is Beyonce’s Marketing Strategy? – More Blue Ivy Pictures Released

Don’t you want to take a peek at Beyonce’s marketing plan? She has been one of the most successful Artists and what I admire most, is how she has protected her brand throughout her journey. She has millions of “haters” but she has billions of fans.

Today, I read a post from msn.com and I was immediately excited to open it. It was an article about Beyonce posting more photos of her daughter Blue Ivy. By the way, did you know that the Carter Family Trademarked the name Blue Ivy? Here’s the latest news on that subject from Washington Post.

I had to ask myself “Why am I so excited to see it these baby photos?” Oh that’s right because they have been promoting the fact that they do not want to share photos of her baby. So yes, they are keeping people on the edge! Anticipation is EVERYTHING!

Beyonce shares more Blue Ivy baby pics

There’s no doubt Blue Ivy Carter, daughter to Beyonce and Jay-Z, is American royalty, although we’d point out that’s a distinctively British-looking crown the little girl is wearing in a photo posted to mother Beyonce’s Tumblr. It’s one of several striking images (like Beyonce modeling a tiny Blue Ivy-size custom Tom Ford Heel on her big toe in slide 2) that offer a glimpse into Blue Ivy’s remarkable world while (sort of) protecting the child’s privacy. Blue Ivy’s glittering eye glances out of the corner of the photo, but no full-face shots. Still, the rapid sharing of the photos suggests whenever Blue Ivy is ready, she has a public eager to meet her. [Source]

Click here to read the MSN article

Then I started to google Blue Ivy Photos and sure enough the Paparazzi has been on a mission to photograph the baby. Here are more photos of Blue Ivy with Beyonce and Jay-Z from US Weekly:


In conclusion, there is much to learn from the Dive, Beyonce and his King Jay-Z. They protect their brand and they keep building their empire. It makes you wonder how much time they spend talking about how much more money they want to make? What are your thoughts? Are you a fan or not a fan?


Published by Sweeney Mae - Marketing and Events Expert

Sweeney Mae is an award-winning Marketing Professional who has organized thousands of events and has collaborated with hundreds of organizations in the last 10 years of her career. She has worked with some of the great movers and shakers in the industry: Bill Walsh, America's Business Expert; Jarvee Hutcherson, Founder of Multicultural Motion Pictures Association; Max Amini, Actor and Comedian; Apl de Ap with the Black Eyed Peas and many more! Some of the organizations she's worked with includes: The American Cancer Society, American Heart Association, YMCA, Boys and Girls Club, NBA All Stars and more! She's passionate about helping start ups and small business owners in improving their marketing skills and strategy.

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