Have you ever come across a flyer and thought “my first grade nephew could have created that on a word document”? Then, all of a sudden, you don’t even want to go to that event anymore because you feel like it’s not going to be the type of event in your caliber. You suddenly think it may not be a legitimate event. It may be unorganized and going to an unorganized event can really be irritating.
Here are reasons why we trust better graphics:
- It’s a great first impression. If anyone isn’t familiar with your company or organization, a pleasing graphic will leave a great first impression.
- It exudes professionalism. An aesthetically presentable graphic means that the company or organization cares about looking professional.
- It elicits positive feelings. A graphic that’s pleasing in the eyes will subconsciously make anyone feel positively good when they see it. When the flyer is unorganized, you will naturally feel a hint of frustration just by looking at it.
- A great graphic will present a clear message. You don’t want your graphic to have too much text but just enough to communicate the message.
Take a look at the two examples below. The one on the left is undoubtedly more pleasing than the one on the right. There are so many resources online that can aid you in creating a graphic. One of my favorite resource is CANVA and I created a free tutorial that can help you become more familiar of its user-interface. Many people initially assume that it’s going to take some type of technical skills to navigate a graphic software but I created the tutorial to show you that it is not complicated at all.
Scroll down and click on the video link below to watch the free tutorial today.