Creating content on social media can be a daunting task to some people but with consistent practice and attention to details, anyone can create whatever content they desire. You just need that “I can make lemonades with lemons thrown at me” attitude to be able to create content out of the simplest ideas.
Creating content is daunting when you think you have to produce a new video or image every time you log in to your social media account. It is daunting when you think you have to spend hours everyday on your social media. But here are some tips to get your mind churning more towards simplifying your content creation experience.
Tip #1: PLAN YOUR CONTENT ONE MONTH AT A TIME.
Just give it a shot. Pull out your calendar and start aligning the content you need to post based on any happenings on your calendar of events or even personal life. If you know you have a sale event on the third Sunday of the month then you probably should post teasers weeks before and post more promos as it gets closer to that day.
If you know you have a vacation coming then maybe you should plan a few cute “out of the office” posts.
If there are upcoming Holidays, you can plan some posts around those Holidays, as well.
Tip #2: INCORPORATE TRENDY AND QUIRKY HOLIDAYS THAT YOU OR YOUR BRAND CAN RELATE TO.
A National pets day may mean more to your brand than a National wear your shirt backwards day. Both of these quirky days could be trendy and so you want to post something about it using hashtags that maybe used for this trend. Try #NationslPetDay or #NationalBackwardsDay or look up these hashtags and see if it trended the previous year.
Some brands may be able to relate to celebrating Beyonce’s Birthday or “Men make dinner day”. There are calendars on the internet that you can search to find out about these days.
TIP #3: FOLLOW OTHER BRANDS THAT ARE BIGGER AND BETTER THAN YOURS.
The only way you can get better is when you are surrounded by people who are doing better than you. Think about this same thought on social media. Follow the brands that are doing better and get inspired by their content. Turn notifications on when they post!
TIP #4: POST AT LEAST ONCE PER DAY OR MORE DURING THE BEST TIMES!
If you’re concerned about branding then you need to be in sight and in the forefront of their minds at all the time. Post at least once on Facebook and at least twice on Instagram. Twitter will require more frequency of up to 20 tweets a day if you can.
This means that you also need to have all your images and videos ready. There are plenty of stock photos subscription available for you. One that I recommend is 123rf.com, they do offer subscription but they also have free images you can download.
The best times to post depends on your target market but typically it is before work, during lunch breaks, after work and then late at night.
TIP #5: REPURPOSE YOUR BEST CONTENT.
There is nothing wrong with reposting your best blogs or your best photos once in a while. You can repost that old article they wrote about you from 5 years ago as a throwback. You can repost the same product with a slight change in context. You can repost your story, video, and photos. It doesn’t have to be a brand new post 100% of the time. Remember that not everyone sees your posts every day.
Lastly, don’t let social media automation intimidate you. I know for a fact that you will feel 100% better and secure once you’ve planned your entire month out. All you will need to do after that is pay attention to people commenting and liking because you will want to engage with them in real time.