In October 2013, Virgin America released their brand new, innovative and entertaining new SAFETY VIDEO!
As you can see, they didn’t need to be on the plane to discuss the safety guidelines of flying with Virgin America. The question is, what can we learn from this? It’s important to be the forward thinker in your industry. When I first flew Virgin America, I was so impressed by their sleek design which made their aircraft look more futuristic compared to the others. Their first safety video was interesting and clever.
As entrepreneurs, if you want to be the leader in your industry, you’ve got to work hard to spin your wheels and figure out ways how you can be the first to offer something innovative. Granted that there are multiple ways to be a leader in the industry, I think that being creative can sometimes really take the spotlight.
Virgin America clearly wants to be the coolest aircraft, hence the sleek design and now, the unique video that has now reached over 7 million views in just a little bit over a month.
So what do you think about this move? Was it necessary? Maybe not, but when you want to stay ahead, you do not only do what’s necessary, you do what no one else is doing. That “added value” is an important factor of staying “fresh” in the market.
Check out the behind the scenes:
So what do you think about this video?