Mixing Business with Pleasure

It’s definitely not what you think 😉 – I’m just talking about work and my passion for dancing.  Dancing is one of my passions but ever since I’ve been hired as a Marketing Manager at a shopping center, I hardly find any time to dance. As a matter of fact, I’ve gained weight (yikes!). The beauty of it all is that I can organize almost any event I want.  After further research, I found out that the last Saturday of July is National Dance Day by Nygel Lythgoe (producer of “So You Think You Can Dance”).

So, any passionate dancer would do the same thing… partner with a local dance studio to produce an unforgettable Dance Production!  I allowed them to have a table at the busiest part of the mall to promote their classes at their studio, which is just five minutes from the shopping center.

To add to the excitement, we are organizing a Flash Mob for the event. If you have been TV deprived, a flash mob is a gathering of dancers to perform a routine at an agreed location and time, without any notice to the public.

Watch the AT&T commercial below to understand exactly what a flash mob is.

Here are some photos from our flash mob rehearsal:

The goal is to pack the mall for a few hours! With a production consisting of at least 60 dancers, we are going to have at least 300 people at the mall that day to see this performance.  With a three hour production, the dancers and bystanders will most likely buy food from the food court, which will be a great reflection of my hard work.

Here’s the flyer that I’ve designed for the event:

Read the National Dance Day press release here.

With a touch of creativity, anything can be done. Finding ways to enjoy your work is priceless.

Published by Sweeney Mae - Marketing and Events Expert

Sweeney Mae is an award-winning Marketing Professional who has organized thousands of events and has collaborated with hundreds of organizations in the last 10 years of her career. She has worked with some of the great movers and shakers in the industry: Bill Walsh, America's Business Expert; Jarvee Hutcherson, Founder of Multicultural Motion Pictures Association; Max Amini, Actor and Comedian; Apl de Ap with the Black Eyed Peas and many more! Some of the organizations she's worked with includes: The American Cancer Society, American Heart Association, YMCA, Boys and Girls Club, NBA All Stars and more! She's passionate about helping start ups and small business owners in improving their marketing skills and strategy.

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