JCPenney versus Beyonce haters… who won?

After BEYONCE posted her pregnancy photo, JCPenney caught a lot of “shade” from people saying that it looked like an awkward JCPenney photo or how she has millions but got her photo taken at JCPenney.

Guess what JCPenney did? They used Beyonce’s lyrics to “clap back”! They quoted some of the tweets adding “Twirl on my Haters” or “Ya’ll haters corny”.

jcpenney-vs-beyonce-haters

jcpenney-vs-beyonce

Hours later, JCPenney was featured on a few business blogs including Fortune.com , Dallas News, Daily Mail, and more for their creative responses. Some even tweeted “whoever is running JCPenney’s twitter needs a raise!”

Then today, JCPenney released a snap chat filter resembling Beyonce’s photo background and tells everyone to go to the nearest JCPenney store to access it.

JCP SNAP.jpg

So, who won? The Haters or the Hated?

This is an example of how  you can capitalized on trending topic to potentially boost your brand visibility. Great job JCPenney!

As an entrepreneur, keep your eye on what’s trending and don’t be afraid to jump in the conversation.

 

Published by Sweeney Mae - Marketing and Events Expert

Sweeney Mae is an award-winning Marketing Professional who has organized thousands of events and has collaborated with hundreds of organizations in the last 10 years of her career. She has worked with some of the great movers and shakers in the industry: Bill Walsh, America's Business Expert; Jarvee Hutcherson, Founder of Multicultural Motion Pictures Association; Max Amini, Actor and Comedian; Apl de Ap with the Black Eyed Peas and many more! Some of the organizations she's worked with includes: The American Cancer Society, American Heart Association, YMCA, Boys and Girls Club, NBA All Stars and more! She's passionate about helping start ups and small business owners in improving their marketing skills and strategy.

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