Our Equestrian Film on Kickstarter

CROWDFUNDING is an art! Platforms like Indiegogo.com or Kickstart.com have helped so many people to get their projects started. Wether it’s a non-profit or not, some of these creators have spent so much of their time and energy to get to the point of raising capital.
As of lately, I have been helping a few friends with their crowdfunding marketing strategy and sad to say, so many people go head on with their campaign without proper preparation for the daily promotion that they need to do in order to be successful.
Let’s face it, not a lot of people want to be bothered by solicitations. So how can you make it more interesting? You have to create a series of topics and posts that soft sells your campaign with a few hard sells in between. People do not want to think you be-befriended them for their money. Be genuine and sincere for if you don’t ask, you won’t receive.
More on Crowdfunding Marketing Strategy coming real soon. I’m just waiting to finish my project with a client so I can properly study the market.


The FILM Industry is very competitive, especially the process of getting films funded by Hollywood financiers. Los Angeles is saturated with talented screen writers, directors, actors, producers, etc… and although that is impressive, it makes it three times as challenging for emerging producers to compete.

Our production company has been slowly but surely planning a strategy for the making of our Film – Jr. Posse. Four years ago, we produced a short documentary about the Jr. Posse and shortly after that, our writers completed the screenplay that financiers fell in love with.

We are so happy to get offers from Hollywood financiers until we read the fine print. So before we say YES to the them, we want to say yes to the community. We are finally ready to get the film made and we decided to take a “grassroots” effort in getting it done the way we had…

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Published by Sweeney Mae - Marketing and Events Expert

Sweeney Mae is an award-winning Marketing Professional who has organized thousands of events and has collaborated with hundreds of organizations in the last 10 years of her career. She has worked with some of the great movers and shakers in the industry: Bill Walsh, America's Business Expert; Jarvee Hutcherson, Founder of Multicultural Motion Pictures Association; Max Amini, Actor and Comedian; Apl de Ap with the Black Eyed Peas and many more! Some of the organizations she's worked with includes: The American Cancer Society, American Heart Association, YMCA, Boys and Girls Club, NBA All Stars and more! She's passionate about helping start ups and small business owners in improving their marketing skills and strategy.

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