Manager Switcheroo…. When is it time to shake things up?

Managers are fickle. One day they’ll be extremely motivated and other days, discouraged. One of the most important lessons that all business owners of multiple locations need to consider is: How often are you shaking things up at work?

Like it or not, your managers have a shelf life! Some stay motivated for a little longer than others and there are very few who are just naturally enthusiastic and motivated. When you find that bubbly personality, who takes initiatives without a lot of direction, make sure you give them constant challenges so they can continue to excel!

Have you ever noticed the sudden manager changes at your local cell phone stores, Jamba Juice stores, Subways, vitamin stores etc…? You need to realize that the managers were switched not necessarily because they weren’t doing a good job but because it was time to bring “fresh blood”.

Let me explain to you exactly what the psychology is behind this idea. Let’s take for example a local cell phone store at my mall. One day, to my surprise, I received a phone call from the new manager, wanting to know what events are coming up and how their store can become a part of the event. That was a foreign phone call to me because most of the prior managers have never proactively called to actually participate.

That was when it hit me… I love when they switch managers! They are more eager to participate and be a part of my marketing initiatives especially on their first month!  That was when an epiphany occurred. Stores need to consider switching managers once at least every six (6) to twelve (12) months! Tell them that you think their skills and personality will definitely take another store to a different level.

Remember, change is good and sometimes we need to shake up the environment to get a different result! And we need to keep trying until we get the results we are looking for. As Einstein so eloquently puts it, “Insanity: doing the same thing over and over again and expecting different results…” Don’t let success fool you. Just when you think you’re the best; think again… there is always room for improvement. Remember that the best results come from an innate motivation to become better at all times!

The former CEO of Macy’s Northwest once said: To be number one, you have to think like you’re number two. Meaning, if you already think you are the best then how else are you going to get motivated to always stay on top of your game?

Published by Sweeney Mae - Marketing and Events Expert

Sweeney Mae is an award-winning Marketing Professional who has organized thousands of events and has collaborated with hundreds of organizations in the last 10 years of her career. She has worked with some of the great movers and shakers in the industry: Bill Walsh, America's Business Expert; Jarvee Hutcherson, Founder of Multicultural Motion Pictures Association; Max Amini, Actor and Comedian; Apl de Ap with the Black Eyed Peas and many more! Some of the organizations she's worked with includes: The American Cancer Society, American Heart Association, YMCA, Boys and Girls Club, NBA All Stars and more! She's passionate about helping start ups and small business owners in improving their marketing skills and strategy.

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